A perspective from Turkey on construction of the new digital world: analysis of emotions and future expectations regarding Metaverse on Twitter

Abstract Metaverse is a new digital world where the real and virtual worlds merge on technological ground. After Mark Zuckerberg, CEO of Facebook hyped metaverse, attention was drawn to it all over world. In Turkey, in “Teke Tek Bilim” program Twitter users shared their views for days afterwards. This study aims analyse users’ feelings about expectations future. The 10,437 tweets Turkey between 10 January 2022 17 with hashtag were analyzed using sentiment analysis techniques. findings indicate metaverse will increase investments, services, products, markets emerge, may lead irregularities ethical codes rules, society be unready developments, media addiction occur.